US Car Purchasing Process Industry Trends and Forecast Research Report 2014

As new and used car sales plateau again, as is expected in the Mintel forecast, auto manufacturers, car dealers, and marketers looking to grow their brands will have no choice but to cannibalize sales from their competitors. This will highlight the importance of effective targeting of first-time car buyers, or car buyers with relatively little experience or prejudices, uch as targeting Millennials or Hispanics.

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