The conductive ink and paste business is a large market that will generate $2 billion in 2014 in revenue at the ink/paste level. This market however is segmented, consisting of many emerging and mature markets. Overall, the market will experience 3.2% CAGR over the coming decade, although growth will be unevenly spread with several target markets experiencing rapid growth while others decline. This represents both opportunities as well as risk for all market participants. At the same, emerging technologies and alternatives are improving fast too, increasingly becoming price and performance competitive with mature incumbents. This too, coupled with fluctuating base metal prices, suggests that companies must develop the right technology and market strategy to benefit from this changing market landscape.
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