Increasing health awareness and changing consumer groups are the major growth drivers for the global Sports Nutrition market. Traditionally, bodybuilders and athletes were the only consumers for sports nutrition products. In recent years, new user groups (recreational and lifestyle users) have increased their market share. The market is also witnessing a shift from major markets (North America) towards developing markets in Europe and Asia Pacific. Due to high population, countries such as India and China offer huge opportunities in the future. Furthermore, upcoming high profile sporting events allow sports nutrition companies to establish themselves in these markets.
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