The report provides in-depth market analysis, information and insights on social media marketing in retail banking industry:
It provides a global snapshot of trends in the use of social media as a marketing tool by retail banks across the world.
It details leading social media sites across key emerging and developed markets, and strategies adopted by retail banks to engage customers on these sites.
It analyzes social media marketing issues and challenges for retail banks.
It analyzes industry best practices to streamline operations and improve business opportunities.
It provides detailed case studies to illustrate best practices in action.
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