Global And China Online Education Industry 2014 Market Trend, Size, Share, Growth and Forecast 2017: Industry Analysis, Overview, Research and Development – Market Research Reports.Biz
The Chinese Online Education Market attracted the inrush of huge capital in 2013-2014, as Internet firms, offline education training institutions, investment companies and startups continued their expansion in online education. In 2014, China online education industry is characterized as follows:
1. Online education is still an investment hot spot.
In 2013, 51 investment events took place in China online education industry, 44 of which were venture investments. And the figure rose to 54 during Jan.-Aug, 2014, 10 of which (including acquisitions) occurred in Aug. 2014 alone, equaling total investment of over RMB 1 billion.
2. Education and teaching models are further improved.
Koolearn’s live classroom channel went online in Feb. 2014; Hujiang.com introduced mobile live classroom “CCTalk” in Aug. 2014; Super Class introduces teaching elements like film & TV, recreation and sports and game & animation, and adopts teaching model of “Flipped Classroom”.
3. Technologies like multimedia-based information processing, big data, visualization, gamification, business intelligence, AR, 3D and situational interaction further integrates with education products and services.
As far as content of courses is concerned, students’ enthusiasm is stimulated by course gamification and situational interaction. Meanwhile, learning management system, through big data analytics with mass data gathered during teaching process, provides learners with interactional education and anytime, anywhere tailored learning experience, and keeps track of their progress.
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At present, online education companies employing technologies like big data, visualization and business intelligence include Super Class, Hujiang.com, 17zuoye.com, etc. In Jul. 2014, kaikeba.com, an IT online education platform under Uniquedu, cooperated with IBM, applying IBM’s big data and analytic techniques to develop series courses on the platform.
4. Education institutions and IT companies endeavor to make layout in open education platform.
Open platforms can not only charge tenant fees from course providers, share revenue after the courses are sold, and make profit from value-added services, presenting a bright lucrative prospects. Various education institutions, IT companies and startups have introduced open online education platforms.
By virtue of their web traffic advantage, IT firms have launched open online education platforms in succession. For example, in Jul. 2013, Alibaba introduced its education channel –Taobao Tongxue; In Apr. 2014, Tencent and Netease’s Youdao released Tencent Classroom and Youdao Open Education Platform respectively; In Aug. 2014, Baidu purchased Chuanke.com for USD 30 million. To attract the settlement of education institutions (teachers), these platforms now don’t charge tenant fees, nor share the gains from transactions.
5. Mobile devices capture attention of Online education companies.
Compared with page learning, mobile products, integrating interest and gameplay, are easier to become popular among learners, be promoted and grab users.
In Jan. 2014, Baidu Knows introduced the APP named Zuoyebang (a platform for students to discuss schoolwork and exchange views on different topics), which was upgraded to 3.0 version in Sep. 2014; In May, 2014, Alibaba rolled out the APP Shisheng (a product for communication and interaction between parents and kindergartens, primary schools and junior/senior high school); In Jul. 2014, Tencent made layout in mobile product by establishing joint venture with New Oriental; Xingshuai Teach is developing a new APP, which is expected to be launched by the end of 2014.
Table of Content
1. Overview of Online Education Industry
1.1 Definition and Classification
1.2 Industrial Chain
1.3 Educational Media and Tools
Browse Full Report With TOC: China Online Education Industry Report, 2014-2017
2. Overview of Education Industry
2.1 Relevant Policies
2.2 Education Fund Investment
2.3 Education Spending
2.4 Development of Schools and Students
3. Online Education Market
3.1 Status Quo
3.2 Online Education Investment
3.3 Market Size
3.3.2 Overall Education Market
4. Online Higher Education
4.1 American Online Higher Education
4.1.1 For-profit Colleges
4.1.2 Business Model and Profit Model of MOOC
4.2 Chinese Higher Networking Academy
4.3 Public Service System for Distance Education
5. K-12 Online Education
5.1 Preschool Online Education
5.1.2 Parenting Websites
5.1.3 Online Children English Training
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